Moroccan Agency for Investment and Export Development
| Agence Marocaine de Développement des Investissements et des Exportations (French) الوكالة الوطنية لتنمية الاستثمارات والصادرات (Arabic) | |
| Agency overview | |
|---|---|
| Formed | 2017 |
| Preceding agencies |
|
| Jurisdiction | Morocco |
| Headquarters | Rabat, Morocco |
| Agency executive |
|
| Parent agency | Ministry of Industry and Trade |
| Website | www |
The Moroccan Agency for Investment and Export Development (French: Agence Marocaine de Développement des Investissements et des Exportations; AMDIE) is the national body responsible for promoting domestic and foreign investment as well as the export of goods and services.[1]
Established in 2017, the agency operates as a one-stop shop for investors and serves as a key instrument in the implementation of Morocco’s industrial strategy. It also promotes the country internationally under the strategic brand “Morocco Now”,[2] which aims to position Morocco as a competitive and carbon-neutral industrial hub.[3][4]
History
AMDIE was established in 2017 through the merger of three entities: the Moroccan Investment Development Agency (AMDI), the Moroccan Export Promotion Centre (Maroc Export), and the Casablanca Office of Fairs and Exhibitions (OFEC).[5] This consolidation was formalized by Law No. 60-16, with the aim of creating a unified institutional framework for the promotion of investment, exports and economic activities.[6][7]
Strategic Framework: New Investment Charter
The agency's activities are guided by the New Investment Charter (French: Nouvelle Charte de l’Investissement), which aims to increase the share of private investment to two-thirds of total national investment by 2035. The charter provides financial incentives (premiums) for investment projects.[8][9]
Investment Incentives (Premiums)
| Incentive Type | Support Percentage | Maximum Cap |
|---|---|---|
| Common Premium | Up to 10% of investment | 30% total cumulative |
| Territorial Premium | Up to 10% (for disadvantaged areas) | 30% total cumulative |
| Sectoral Premium | Up to 5% (for priority sectors) | 30% total cumulative |
Performance and Metrics
2025 Record Year
In January 2026, Director General Ali Seddiki reported that 2025 was a record-breaking year for investment in Morocco. The agency reached nearly 90% of its annual targets by mid-year, driven by the global reconfiguration of supply chains.[10][11]
| Fiscal Year | Approved Projects (Value in MAD) | Expected Direct Jobs | Status |
|---|---|---|---|
| 2024 (Full) | 200 Billion | 150,000+ | Completed |
| 2025 (H1) | 55.1 Billion | 13,114 | Strategic Growth |
| 2026 (Plan) | Targeted Export Focus | 200,000 (Target) | In Progress |
Strategic Sectors
The agency focuses on high-value-added sectors to ensure sustainable economic growth and technological transfer.[12]
| Sector | Key Global Partners | Role of AMDIE |
|---|---|---|
| Automotive | Renault, Stellantis | Promoting electric vehicle (EV) manufacturing. |
| Aerospace | Boeing, Safran | Developing specialized industrial zones like Technopolis. |
| Green Energy | Masen, Global Green Hubs | Attracting investments in Green Hydrogen. |
| Outsourcing | Global IT firms | Managing hubs like Casanearshore and Fez Shore. |
Global Outreach
- Davos 2026: The agency represented Morocco at the World Economic Forum, presenting the "Morocco Value Proposition" to global CEOs.[13]
- Lazard Investment Insight: International asset managers highlight Morocco's stability as a key investment factor.[14]
See also
- Economy of Morocco
- Digital Development Agency (Morocco)
- Technopolis (Morocco)
- Casanearshore
- Fez Shore
References
- ^ "Conseil d'administration de l'AMDIE : bilan 2025 et plan d'action 2026 approuvés". Maroc Diplomatique (in French). 27 January 2026. Retrieved 14 March 2026.
- ^ "Export Morocco Now : l'AMDIE encourage le renforcement de la coopération agroalimentaire maroco-espagnole". Le Desk (in French). Retrieved 14 March 2026.
- ^ 2025 Investment Climate Statements: Morocco (Report). United States Department of State. 2025. Retrieved 4 February 2026.
- ^ "Roadshow « Morocco Now » : le Maroc séduit les investisseurs allemands". Le Desk (in French). Retrieved 14 March 2026.
- ^ Gharbaoui, Hayat. "L'AMDIE, la « super agence » pour promouvoir exportations et investissements, sort de terre". Telquel.ma (in French). Retrieved 14 March 2026.
- ^ "About AMDIE". AMDIE Official. Retrieved 4 February 2026.
- ^ "Attractivité: le projet de création de l'AMDIE sur les rails". Le 360 Français (in French). Retrieved 14 March 2026.
- ^ "Charte de l'Investissement". CRI Casablanca-Settat. Retrieved 4 February 2026.
- ^ "AMDIE : 55 actions de promotion et 55,1 MMDH de projets approuvés au 1er semestre 2025". Le Desk (in French). Retrieved 14 March 2026.
- ^ "Morocco's investment agency hits 90% of 2025 targets by midyear". North Africa Post. July 2025. Retrieved 4 February 2026.
- ^ "Investissement : Ali Seddiki dresse le bilan d'une année record". Medias24. 30 January 2026. Retrieved 4 February 2026.
- ^ "Automotive & Aerospace: Morocco's Manufacturing Momentum". WAM Morocco. Retrieved 4 February 2026.
- ^ "Davos 2026 : Ali Seddiki expose la proposition de valeur du Maroc". Le Desk. 24 January 2026. Retrieved 4 February 2026.
- ^ "Emerging Markets Monitor: November 2025". Lazard Asset Management. 2025. Retrieved 4 February 2026.