I Do, I Do, I Do, I Do, I Do

"I Do, I Do, I Do, I Do, I Do"
Danish picture sleeve
Single by ABBA
from the album ABBA
B-side
Released10 April 1975 (1975-04-10)[1][2]
Genre
Length3:18
LabelPolar
Songwriters
Producers
  • Benny Andersson
  • Björn Ulvaeus
ABBA singles chronology
"I've Been Waiting for You"
(1974) 		"I Do, I Do, I Do, I Do, I Do"
(1975) 		"Bang-A-Boomerang"
(1975)
Music video
"I Do, I Do, I Do, I Do, I Do" on YouTube

"I Do, I Do, I Do, I Do, I Do" is a song recorded by the Swedish pop group ABBA for their eponymous third studio album (1975). It was written by Benny Andersson, Björn Ulvaeus, and their manager Stig Anderson, with Andersson and Ulvaeus producing. Agnetha Fältskog and Anni-Frid Lyngstad sing lead vocals. It was released on 10 April 1975 as the album's third single by Polar Music. The song takes inspiration from the European schlager music of the 1950's to the 1970s, as well as the saxophone sound of the 1950's American orchestra leader Billy Vaughn. They were to repeat the style one more time, with "Why Did It Have to Be Me?" on the next studio album, 1976's Arrival.

Despite mixed to negative critical reception, the single proved a surprise success for the group following the dismal success of previous singles, reaching the top ten in ten countries. Most notably, it was the group's first number one hit in Australia, and the start of a 14-week run atop the Kent Music Report chart; "I Do, I Do, I Do, I Do, I Do" spent three weeks atop, "Mamma Mia" ten weeks, and "SOS" one week. It also became the group's third top-twenty hit on the US Billboard Hot 100. A notable exception to the song's success was in the United Kingdom, where it just barely cracked the UK top 40.

History

After the release of "Waterloo", ABBA were having difficulty establishing themselves as an act with longevity. "I Do, I Do, I Do, I Do, I Do" put ABBA firmly back in the spotlight in many territories. With a rousing saxophone tune and homage to schlager music and aforementioned Billy Vaughn, "I Do, I Do, I Do, I Do, I Do" was a significant improvement for the group on the international charts, although it made little impact in Britain. The song's popularity was boosted (particularly in Australia) by the release of a promotional film shown on television.

"I Do, I Do, I Do, I Do, I Do" was first released in the middle of March in the Netherlands[6] as the group had embarked on a promotional tour on 3-4 March 1975. During this promotional tour, the group performed the song on The Eddy Go Round Show, broadcast on 6 March,[7][8] and TopPop broadcast on 18 April 1975. With the Eurovision Song Contest 1975 approaching, ABBA had to withstand comparisons to Dutch group Teach-in.[9][10] The music video had the members disappearing and singing to each other.

Critical reception

British trade magazines responded much harsher to the single than American trade magazines. Reviewing for Melody Maker, Colin Irwin panned the single, calling it "so bad it hurts."[11] Ray Fox-Cumming for Record Mirror gave a mediocre review, describing it as a "jaunty sing-a-long thing sounding like a tinny New Seekers with a buxom piano-based backing."[12] Michael Hann of The Guardian ranked the single second to last in the publication's ranking of all of the group's UK singles, offering it as proof that ABBA were "far from an infallible singles band."[13]

American publications were however nicer to the track. Cash Box said "richly textured vocals give this fifties sounding shuffle an extra push, push, push, push" and praised the "excellent horn riff."[14] Record World said that "this single should be the one to finally make people sit up and take note" of ABBA in the US.[15]

Commercial reception

"I Do, I Do, I Do, I Do, I Do" was a notable hit in a number of countries, and was the song that sparked "ABBA-mania" in Australia, becoming ABBA's first chart-topper there. With "Mamma Mia" and "SOS" to follow, this gave the group a run of 14 consecutive weeks at the top of the Australian charts. "I Do, I Do, I Do, I Do, I Do" also topped the charts in France, New Zealand, Switzerland and South Africa and hit the Top 5 in Norway, Belgium, the Netherlands, Austria and Rhodesia (all in 1975). The song also reached No. 15 in the United States in early 1976. A notable exception to the song's success was in the UK Singles Chart, a market that ABBA was aiming to conquer. Although it did return them to the Top 40 (after their previous UK single "So Long" had failed to chart), it stalled at No. 38.[16] Thus, the musical direction taken in the song was not used again for some time. This marked the only time that an ABBA song had more success in the United States than in Britain. Later in 1975, ABBA found success in the UK with "SOS", which cemented the group's success in Australia and elsewhere.

Track listing

Standard 7-inch single

  1. "I Do, I Do, I Do, I Do, I Do" – 3:15
  2. "Rock Me" – 3:03

US and Canadian 7-inch single

  1. "I Do, I Do, I Do, I Do, I Do" – 3:15
  2. "Bang-A-Boomerang" – 3:01

Netherlands and Polish 7-inch single

  1. "I Do, I Do, I Do, I Do, I Do" – 3:15
  2. "So Long" – 3:09

Brazilian 7-inch single

  1. "I Do, I Do, I Do, I Do, I Do" – 3:14
  2. "Fernando" – 4:06

Personnel

ABBA

Additional musicians and production staff
  • Lasse Wellander – lead guitar
  • Mike Watson – bass
  • Roger Palm – drums
  • Ulf Andersson – saxophones

Charts


Certifications and sales

Region Certification Certified units/sales
France — 500,000[54]
Summaries
Worldwide — 2,500,000[55]

Release history

Region Date Title Label Format Catalog Reference
Netherlands Mar 1975 "I Do, I Do, I Do, I Do, I Do" / "So Long" Polydor 7-inch vinyl 2001 577 [6]
France, Belgium "I Do, I Do, I Do, I Do, I Do" / "Rock Me" Vogue 45. X. 12077
UK 4 Apr 1975 Epic S EPC 3229 [6][56]
Denmark, Norway 12 Apr 1975 Polar POS 1207
Italy 21 April 1975 Dig-It International Records DG 1115
Austria, Portugal, Switzerland, West Germany Apr 1975 Polydor 2001 579
Australia, New Zealand RCA Victor 102607
New Zealand Family FAY 1105
Mexico May 1975 RCA Victor SP-4246
Yugoslavia 1 Jun 1975 PGP RTB S 53 867
Greece 1975 Pan-Vox PAN 7592
South Africa, Rhodesia, Madagascar Sunshine GBS 105
Bolivia RCA Victor BOC/S - 1100
El Salvador "I Do, I Do, I Do, I Do, I Do" / "Mamma Mia" XYPBO-776
Poland "I Do, I Do, I Do, I Do, I Do" / "So Long" Polskie Nagrania Muza S-634
USA, Canada 10 Dec 1975 "I Do, I Do, I Do, I Do, I Do" / "Bang-A-Boomerang" Atlantic 45-3310 [6]
USA "I Do, I Do, I Do, I Do, I Do" / "I Do, I Do, I Do, I Do, I Do" 7-inch vinyl, promo
Brazil 1976 "I Do, I Do, I Do, I Do, I Do" / "Fernando" RCA Victor 7-inch vinyl 101.8048

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